Unlocking home-ownership, for all.

A house
A coin
A house

Our Story

Fable is on a mission to deliver the UK’s first rent-to-own digital platform solving the deposit problem and building the UK’s largest private residential fund.  

There are 13 million people in the UK living in 4.4 million rental properties generating £86 billion in annual rental income. Of these 4.4 million renters, 3.5 million want to buy their own home which represents over £800 billion value in property and equates to £69 billion in annual rental income.

Founded by an experienced team of serial entrepreneurs, supported by industry leaders backed by Fuel Ventures.

The Leadership Team

Chris Cater
Stephen Mistretta
Chris Wood
Philip Pirecki

The Advisory Committee

Neil Young
Richard White
Phil Clark
Ben Deacon
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